Bespoke Luxury E-Commerce Experience

Philip Karto is a French artist's atelier that takes authenticated vintage Louis Vuitton and Hermès bags and reconstructs them by hand — dismantled, restored, rebuilt, then numbered and signed as singular pieces. The store had to carry that positioning, so I moved off page builders and coded a custom WordPress theme against the supplied design, WooCommerce underneath, PHP and CSS by hand.

The catalogue was organised the way collectors shop: a Louis Vuitton collection with its own pages for the Speedy, Keepall and Neverfull, a Hermès collection, the atelier's own editions, and a separate caps collection. Around it sat the pages that carry a high-value sale — the artist's story, an FAQ, and search.

Two requirements were fixed: pixel-perfect compliance with the design, which is what moving beyond a builder was for, and optimised checkout flows. The atelier has since migrated the store to Shopify, so philipkarto.com no longer runs the theme I built for it.